What are the 7 C's of a website?

Many leaders talk about “C words” to describe what makes a strong website. One helpful version is: clear (easy to understand), clean (not cluttered), consistent (same style and tone), compelling (interesting and inviting), credible (trustworthy and accurate), connected (easy to contact and follow), and conversion‑focused (guides people to a next step). For a church, next steps might be “Plan a Visit,” “Watch a Service,” “Join a Group,” or “Give.” Thinking through these seven ideas can help you review your current site. If a page is confusing or cluttered, simplify it so visitors feel calm and welcomed.